From the time Patriot Nissan in Salem opened in 2019, General Manager Matt Drohan said supporting veterans would be an organizational cornerstone, which has resulted in a partnership with Veterans Northeast Outreach Center (VNEOC).

Serving Essex, Middlesex and Barnstable Counties (MA) and Rockingham and Hillsborough Counties (NH), VNEOC provides basic food and housing, advocacy as an Accredited VSO, counseling, peer support, case management, employment and education to veterans and their families.

“Teaming up with the Veterans Northeast Outreach Center will enable us to serve veterans and their families in new ways,” said Drohan, who served in the U.S. Navy and with the reserves. “I have been fortunate to pursue my career in automotive, but I know other veterans from all eras have had difficulties returning to civilian life.”

Named “Patriot Nissan Service Drive Five for VNEOC,” the partnership begins with a fund-raising initiative that will run from July 15 to August 31. During this time, Patriot Nissan will make a $5 donation to VNEOC for every customer who services his/her vehicle there. Customers may also register to participate in a weekly raffle with prizes ascending in value through August.

“We will create a video vignette with interviews of VNEOC personnel for use in social media that will help tell their story, too,” he added.

According to Tom Talbott, marketing director at Patriot Nissan and the Patriot Automotive Group, the importance of the partnership with VNEOC is underscored by the COVID-19 pandemic.

“We’re all worried right now about the future,” he said. “If this event serves as a reminder that no matter how we’re doing that there are others who have it even tougher, then it was successful.”

Expressing appreciation for Patriot Nissan’s support, VNEOC’s John Ford said he looks forward to building “a long-lasting partnership.”

“It’s important we rally our supporters and constituencies to champion the businesses that step forward to help make a difference in our communities,” he said. “We will do all we can to promote this partnership on our website and social media, and I know Patriot Nissan will do the same.”

To learn more about Patriot Nissan, visit patriotnissan.com/service-drive-five-for-VNEOC.